To measure the ________ of an ad after it has been aired,the advertiser can evaluate how the ad affected consumer recall,product awareness,and preference.
A) sales effects
B) profit effects
C) communication effects
D) reminder effects
E) comparative effects

Question

Quizplus · Accepted Answer

The measurement of consumer recall, product awareness, and preference are all indicators of communication effects. Sales effects would measure the impact on actual sales, profit effects would measure the impact on profit margins, reminder effects would measure the effectiveness of reminding consumers about the product, and comparative effects would measure the effectiveness of positioning the product against competitors. However, none of the other options directly correspond to the measurement of consumer recall, product awareness, and preference.

To Measure the ________ of an Ad After It Has