You receive a report that 68% of your target market has been exposed to your ad campaign during a given period of time.The information in the report relates to ________.
A) reach
B) frequency
C) impact
D) engagement
E) qualitative value

Question

Quizplus · Accepted Answer

The report is discussing the percentage of the target market that has been reached by the ad campaign. Reach refers to the total number or percentage of people within a target audience who have seen an advertising message at least once during a specific period of time.

You Receive a Report That 68% of Your Target Market