The _____ must effectively entice the right people to read the copy-the main block of text in the advertisement.
A) byline
B) dateline
C) headline
D) outline
E) beeline

Name: The _____ must effectively entice the right people to read the copy-the main block of text in the advertisement. A) byline B) dateline C) headline D) outline E) beeline
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Question

Quizplus · Accepted Answer

The headline is the text at the top of the ad which is responsible for grabbing the reader's attention and encouraging them to read further.

The _____ Must Effectively Entice the Right People to Read