Refer to the scenario below to answer the following questions.
Most of the clientele at Second Avenue have learned about the store through word-of-mouth communication. This small retailer of quality secondhand children's clothing thrives on the sale of a vast inventory of children's clothing placed there on consignment. "Because small children grow so quickly," Second Avenue's owner commented, "they often outgrow many of their clothes before they've hardly been worn!"
Second Avenue provides a way for people to sell their children's clothing, earn a few dollars, and buy the next larger size. "We're extremely picky about the condition of the clothing we stock," the owner stated, "but we sell most items at a 60 percent discount."
-Which of the following media options would MOST benefit Second Avenue's promotional efforts given the store's limited budget?
A) pulsing advertising in a local newspaper
B) daily advertisements on a cable television station
C) weekly commercials during the local evening news
D) a billboard placed on the expressway
E) a link on a popular search engine

Question

Quizplus · Accepted Answer

Local newspaper advertising is cost-effective and can effectively reach the target audience in the community, aligning with the store's word-of-mouth strategy and limited budget.

Refer to the Scenario Below to Answer the Following Questions