Personal selling is the interpersonal arm of the promotion mix.
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Q117: Formal sales force evaluations require management to
Q121: Sales promotion consists of long- term incentives
Q122: Salespeople can spend more time with customers
Q123: Because customers almost always have objections during
Q125: A product demonstration that occurs in a
Q126: The growth of product management has contributed
Q131: To discourage a salesperson from ruining a
Q135: Sales force automation systems have been developed
Q136: Manufacturers may offer an allowance in return
Q140: During the presentation step of the selling
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