Today,most companies still use direct marketing as a ________ for marketing their goods.
A) supplementary channel or medium
B) major marketing mix element
C) compliment to personal selling
D) technique reserved for mature and international markets
E) A, B, and C
Correct Answer:
Verified
Q13: Psychographic data in a customer database used
Q14: Which of the following is essential for
Q15: One of the advantages of direct marketing
Q16: All of the following are benefits of
Q17: All of the following are forms of
Q19: Data about the recency,frequency,and monetary value of
Q20: Information about a customer's age,income,and family makeup
Q21: _ allows consumers to gain additional information
Q22: Direct-response advertisements always contain/use_,making it easier for
Q23: Firms such as Kodak and Fuji are
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