One of the advantages of direct marketing for sellers is that direct marketing ________.
A) offers access to buyers outside local markets
B) eliminates the need for a company to employ a sales force
C) provides statistical information about industry buying habits
D) provides comparative information about customers and competitors
E) avoids expenses such as rent, insurance, and utilities

Question

Quizplus · Accepted Answer

Direct marketing allows a seller to reach buyers outside their local market, thereby expanding their customer base and potentially increasing sales.

One of the Advantages of Direct Marketing for Sellers Is