All of the following are benefits of direct marketing for sellers EXCEPT ________.
A) efficiency in reaching markets
B) price and program flexibility
C) mass reach and frequency
D) lower cost-per-contact
E) efficiency in order processing

Question

Quizplus · Accepted Answer

Mass reach and frequency are benefits of advertising, not direct marketing. Direct marketing is more targeted and focused on individual customers or segments, rather than reaching a mass audience.

All of the Following Are Benefits of Direct Marketing for Sellers