After selecting a sweater on the ASOS Web site,Kelly Ong filled out the required customer and credit card information.A box with a checkmark inside was next to the following statement: "Yes,I would like to receive promotional information via e-mail from ASOS." The statement suggests that ASOS is using which of the following marketing tools?
A) spam
B) phishing
C) catalog marketing
D) niche marketing
E) permission-based e-mail marketing

Question

Quizplus · Accepted Answer

The statement suggests that ASOS is using permission-based e-mail marketing as it asks for the customer's consent to receive promotional information via email. Spam and phishing are illegal and unethical marketing tactics, while catalog marketing and niche marketing do not involve email communication.

After Selecting a Sweater on the ASOS Web Site,Kelly Ong