By using Priceline.com,potential buyers can bid for airline tickets,hotel rooms,rental cars,cruises,and vacation packages.It is then up to sellers to decide whether or not to accept an offered bid.This is an example of ________.
A) B2B online marketing
B) C2C online marketing
C) B2C online marketing
D) C2B online marketing
E) multi-channel marketing

Question

Quizplus · Accepted Answer

This is a clear example of C2B (consumer-to-business) online marketing, as potential buyers are making bids and businesses (sellers) are deciding whether to accept them. B2B (business-to-business) would involve businesses selling to other businesses, while B2C (business-to-consumer) would involve businesses selling directly to consumers without involving bids. C2C (consumer-to-consumer) would involve individuals selling to other individuals, which is not applicable in this scenario. Multi-channel marketing involves using various channels such as online, offline, mobile, etc. to reach customers, which is not applicable in this particular case.

By Using Priceline