Organic Designs is a small,successful chain of stores offering stylish clothes made of all-organic materials for infants,toddlers,and young children.Most of the Organic Designs stores are located in urban areas.Now Organic Designs is considering using direct marketing to reach potential customers who live outside of the company's existing markets,with the goal of creating emotional connections and long-term relationships with a new group of customers.Which of the following methods of direct marketing would most likely be effective in accomplishing this goal?
A) mobile phone marketing
B) interactive TV marketing
C) catalog marketing
D) kiosk marketing
E) direct-response television marketing

Question

Quizplus · Accepted Answer

Catalog marketing would be the most effective choice as it allows Organic Designs to showcase their products and create emotional connections with potential customers who live outside of their existing markets. Catalogs are tangible and can be kept for reference, making them a great tool for establishing long-term relationships with customers. Mobile phone and interactive TV marketing may not be as effective as they require customers to actively engage with the marketing message, whereas catalog marketing allows customers to browse and take their time with the products. Kiosk marketing may be limited in its reach and target audience, and direct-response television marketing may not be as impactful for a small, niche market like organic children's clothing.

Organic Designs Is a Small,successful Chain of Stores Offering Stylish