Fiona Lam is the marketing director of a charity that raises funds to help provide educational services to children and families in developing countries.Fiona wants to reach a select market of individuals who have recently donated to international charities.Which of the following types of direct marketing will Fiona most likely use?

Question

Quizplus · Accepted Answer

Direct-mail marketing allows Fiona to specifically target individuals who have recently donated to international charities and provide them with personalized communication about the charity's services and needs. This method is also cost-effective and allows for easy measurement of response rates.

Fiona Lam Is the Marketing Director of a Charity That