A producer of beverages and snack foods wants to market its products to the 18-to-34-year-old demographic by providing incentives to respond instantly to time-sensitive offers.Which of the following forms of direct marketing would this producer most likely choose?

Question

Quizplus · Accepted Answer

Mobile phones are a popular and effective form of direct marketing for time-sensitive offers because they allow for immediate response and engagement from the 18-to-34-year-old demographic. Interactive TV, direct-response TV, and podcasting may not provide the same level of immediate response, and direct mail may not be as efficient for this demographic.

A Producer of Beverages and Snack Foods Wants to Market