Companies can identify competitors from a ________ point of view by defining competitors as companies that are trying to satisfy the same customer need or build relationships with the same customer group.
A) customer's
B) market nicher's
C) market
D) database
E) industry

Question

Quizplus · Accepted Answer

Identifying competitors from a market point of view means looking at the overall market and identifying which companies are targeting the same customer group or trying to fulfill the same customer need. This is the most broad and comprehensive way of identifying competitors, as it considers all companies that are operating within the same market. The other options, such as customer's or market nicher's, are more specific viewpoints and may not capture all of the competitors operating within the same market.

Companies Can Identify Competitors from a ________ Point of View