________ is the process of comparing the company's products and processes to those of competitors or leading firms in other industries to find ways to improve quality and performance.
A) Competitive advantage
B) Advertising synergy
C) Sales promotion
D) Benchmarking
E) Publicity

Question

Quizplus · Accepted Answer

Benchmarking is the process of comparing a company's products and processes to those of competitors or leading firms in other industries to find ways to improve quality and performance. By using benchmarking, a company can identify areas where it is lagging behind and make the necessary improvements to catch up with its rivals or even surpass them.

________ Is the Process of Comparing the Company's Products and Processes