When customers are willing to pay a premium to get precisely what they want and a company responds quickly to satisfy customer needs,the company has achieved what is called ________.
A) customer intimacy
B) employee intimacy
C) operational excellence
D) promotional intimacy
E) marketing intelligence

Question

Quizplus · Accepted Answer

Customer intimacy refers to the company's ability to understand and meet individual customer needs and preferences. Providing personalized products and services often results in customers willing to pay a premium price. To achieve this, the company must have a deep understanding of the customer's needs and preferences, and respond quickly to meet those needs. Operational excellence focuses on efficiency and cost reduction, whereas marketing intelligence and promotional intimacy focuses on market research and advertising/promotions, respectively. Employee intimacy focuses on creating a strong commitment and bond between employees and the company.

When Customers Are Willing to Pay a Premium to Get