The market leader normally gains the most when the ________.
A) rest of the market follows far behind
B) total market expands
C) personal communication channels expand
D) niche marketing effort expands
E) major competitors enter the market

Question

Quizplus · Accepted Answer

When the total market expands, the market leader benefits the most as it has already established its position and has the resources to leverage its brand recognition and economies of scale. This enables the market leader to capture a larger share of the expanded market, resulting in increased revenue and profitability.

The Market Leader Normally Gains the Most When the ________