Firms that serve small segments not being pursued by other firms are called ________.
A) market followers
B) direct marketers
C) market challengers
D) market nichers
E) market leaders

Question

Quizplus · Accepted Answer

Firms that serve small segments not being pursued by other firms are called market nichers. This means that they have targeted a specific niche in the market that is not being served by larger competitors. They often focus on a specific product or service that meets the needs of a particular group of customers. This strategy allows them to compete effectively without having to take on larger competitors directly.

Firms That Serve Small Segments Not Being Pursued by Other