The ________ usually leads the other firms in price changes,new product introductions,distribution coverage,and promotion spending.
A) market leader
B) direct leader
C) market challenger
D) target leader
E) market nicher

Question

Quizplus · Accepted Answer

The market leader is the company that has the largest market share in a particular industry. As the market leader, this company usually sets the pace for the rest of the firms in the industry, leading the way in terms of price changes, new product introductions, distribution coverage, and promotion spending.

The ________ Usually Leads the Other Firms in Price Changes,new