Companies that pursue a clear strategy will likely perform well.Firms that do not pursue a clear strategy are called ________.
A) challenger risk-takers
B) middle-of-the-roaders
C) nichers
D) analyzers
E) overall cost leaders

Question

Quizplus · Accepted Answer

Middle-of-the-roaders are firms that do not pursue a clear strategy and instead try to be everything to everyone. They typically do not perform as well as firms with a focused strategy.

Companies That Pursue a Clear Strategy Will Likely Perform Well