If a company's aim is to make its own and competing products obsolete and serve customers who want state-of-the-art products and services,it is using a value discipline called ________.
A) captive-product innovation
B) promotional innovation
C) new product innovation
D) product leadership
E) market leadership

Question

Quizplus · Accepted Answer

The value discipline described aligns with product leadership, which focuses on continuous innovation and improvement to bring state-of-the-art products and services to customers. The aim of this value discipline is to make their own and competing products obsolete by staying ahead of the curve in terms of innovation and technology.

If a Company's Aim Is to Make Its Own and Competing