The market challenger may launch a full ________,matching the competitor's product,advertising,price,and distribution efforts.It attacks the competitor's strengths rather than its weaknesses.
A) indirect attack
B) direct attack
C) frontal attack
D) multiple attack
E) strength attack

Question

Quizplus · Accepted Answer

A frontal attack is a direct and head-on attack against the competitor's strengths. The challenger will imitate the competitor's product, advertising, price, and distribution, and try to outperform the competitor in its own game. It requires a significant amount of resources and carries a high risk, but can lead to a substantial market share gain if successful.

The Market Challenger May Launch a Full ________,Matching the Competitor's