Although it might seem that the market leader has the most going for it,challengers often have what some strategists call a ________.The challenger observes what has made the leader successful and improves upon it.
A) "competitor myopia"
B) "second mover advantage"
C) "strategic sweet spot"
D) "blue ocean strategy"
E) "red ocean strategy"

Question

Quizplus · Accepted Answer

The concept of a "second mover advantage" states that challengers have the opportunity to observe the successes and failures of the market leader and improve upon them to gain a competitive advantage. This aligns with the statement in the question that challengers observe what has made the leader successful and improve upon it.

Although It Might Seem That the Market Leader Has the Most