________ is profitable because the company knows the needs of the target customer segment better than other firms that casually attempt to sell to the same segment.
A) Benchmarking
B) Undifferentiated marketing
C) Market niching
D) Vertical marketing
E) Dynamic marketing

Question

Quizplus · Accepted Answer

Market niching is the process of identifying a specific segment of the market with unique needs and characteristics and then targeting them with a specific marketing mix. By doing so, a company can better understand the needs of the segment and create products and services that meet their specific needs, which can result in increased profits. Benchmarking is the process of comparing a company's performance against that of its competitors, while undifferentiated marketing and vertical marketing are not focused specifically on understanding the needs of a specific target segment. Dynamic marketing is a term that is not commonly used in marketing literature.

________ Is Profitable Because the Company Knows the Needs of the Target