Kodak's film business didn't suffer at the hands of direct competitor Fujifilm; it lost out to Sony,Canon,and other digital camera makers,along with a host of digital image developers and online image sharing services.This is an example of ________.
A) a blue ocean strategy
B) benchmarking
C) competitor phobia
D) competitor myopia
E) marketing myopia

Question

Quizplus · Accepted Answer

Competitor myopia occurs when a company focuses too narrowly on its direct competitors and fails to recognize broader competitive threats, such as new technologies or changing consumer preferences, which is what happened to Kodak.

Kodak's Film Business Didn't Suffer at the Hands of Direct