Gary Han of Fraser's Hill yogurt company stated that "companies can do better with less advertising,less marketing research,more guerilla marketing,and more acting from the gut." At this point,Gary was following which marketing strategy?
A) formulated marketing
B) entrepreneurial marketing
C) innovative marketing
D) exponential marketing
E) intrepreneurial marketing

Question

Quizplus · Accepted Answer

Gary Han's statement suggests that he favors a more entrepreneurial marketing strategy, which emphasizes creativity, intuition, and risk-taking over traditional marketing techniques. This is reflected in his suggestion to focus on "guerilla marketing" and acting from the gut rather than conducting extensive market research or investing heavily in advertising.

Gary Han of Fraser's Hill Yogurt Company Stated That "Companies