Dell and Singapore Airlines achieve the lowest production and distribution costs to win a large market share.They utilize a(n)________ strategy very effectively.
A) overall cost leadership
B) differentiation
C) focus
D) operational
E) customer intimacy

Question

Quizplus · Accepted Answer

Dell and Singapore Airlines achieving the lowest production and distribution costs indicates an overall cost leadership strategy. This strategy means a company provides the same or similar products/services as its competitors but at a lower cost. It allows companies to achieve a large market share by driving down prices and appealing to price-sensitive customers.

Dell and Singapore Airlines Achieve the Lowest Production and Distribution