According to management at hotel chain Ritz-Carlton,"It's all about providing a unique,personal,memorable experience" for guests.Ritz-Carlton most likely pursues which of the following strategies?
A) overall cost leadership
B) market follower
C) focus
D) customer intimacy
E) product leadership

Question

Quizplus · Accepted Answer

Ritz-Carlton's focus on providing a unique, personal, memorable experience for guests indicates a strategy of customer intimacy. This strategy involves focusing on understanding and catering to the individual needs and preferences of customers, as opposed to competing primarily on price or product features.

According to Management at Hotel Chain Ritz-Carlton,"It's All About Providing