Lovelies is the leading workout center in its area for women.The regional chain of gyms has traditionally catered to women forty and older who are interested in strength and cardiovascular training.Lovelies has recently begun promotions to bring younger women into its gyms.This is an example of how the market leader ________.
A) develops new competitors
B) changes its products
C) develops new rules
D) develops new users
E) challenges competition

Question

Quizplus · Accepted Answer

Lovelies is targeting a new demographic (younger women), which is an example of developing new users for their existing services.

Lovelies Is the Leading Workout Center in Its Area for Women.The