Lexus will do almost anything to build long-term customer loyalty and to capture customer lifetime value.Lexus pursues which of the following competitive marketing strategies?
A) employee intimacy
B) operational excellence
C) differentiation
D) product leadership
E) customer intimacy

Question

Quizplus · Accepted Answer

Lexus seeks to build long-term customer loyalty and capture customer lifetime value, indicating a focus on developing close relationships with customers. Therefore, the competitive marketing strategy pursued by Lexus is customer intimacy.

Lexus Will Do Almost Anything to Build Long-Term Customer Loyalty