Wal-Mart,AirAsia,and Acer serve customers who want reliable,good-quality products or services,but who want them cheaply and easily.These companies are all known for pursuing a value discipline known as ________.
A) operational excellence
B) customer intimacy
C) middle-of-the-road
D) product leadership
E) marketing insight

Question

Quizplus · Accepted Answer

The value discipline of operational excellence is focused on delivering products or services that are reliable, good-quality, and low-cost. Wal-Mart, AirAsia, and Acer are all examples of companies that pursue this strategy to attract budget-conscious customers.

Wal-Mart,AirAsia,and Acer Serve Customers Who Want Reliable,good-Quality Products or Services,but