When companies watch both their customers and their competitors,they are called ________.
A) promotion-centered companies
B) market-centered companies
C) competitor-centered companies
D) customer-centered companies
E) analytically-centered companies

Question

Quizplus · Accepted Answer

Market-centered companies pay close attention to both their customers and competitors in order to stay up-to-date on market trends and stay competitive. Promotion-centered companies are focused primarily on advertising and promoting their products or services. Competitor-centered companies are focused primarily on outdoing their competitors, often at the expense of customer needs. Customer-centered companies are focused primarily on providing excellent customer service and meeting customer needs. Analytically-centered is not a commonly used term in marketing.

When Companies Watch Both Their Customers and Their Competitors,they Are