Fifty percent of the market is in the hands of Company A.Another 30 percent is in the hands of Company B.Fifteen percent is in the hands of Company C,and the remaining five percent is in the hands of Company D.Based on these hypothetical numbers,Company B is the market ________.
A) leader
B) challenger
C) follower
D) nicher
E) strategist

Question

Quizplus · Accepted Answer

Company B has the second largest market share after Company A, which makes it a challenger in the market. A market leader is the company with the largest market share while a nicher has a small but profitable market segment. A follower is a company that imitates the leader's strategies while a strategist is a company that develops and implements innovative strategies to gain a competitive advantage.

Fifty Percent of the Market Is in the Hands of Company