All of the following are major decisions a company faces in international marketing EXCEPT which one?
A) deciding which markets to enter
B) deciding how to enter the market
C) deciding how to set standardized prices
D) deciding on the global marketing program
E) deciding on the global marketing organization

Question

Quizplus · Accepted Answer

Standardizing prices is not a major decision in international marketing as pricing strategies are highly dependent on local market conditions and consumer behavior. The other options are major decisions that a company must make when expanding into international markets.

All of the Following Are Major Decisions a Company Faces