Of the following,a company should make which major decision about international marketing first?
A) deciding which markets to enter
B) deciding how to enter the market
C) deciding on the global marketing organization
D) deciding on the global marketing program
E) deciding on the global communication program

Question

Quizplus · Accepted Answer

Before a company can decide on how to enter a market, establish their marketing organization, or plan their marketing and communication programs, they must first decide which markets they want to enter. This decision is crucial for determining the feasibility, potential profitability, and target consumer base for the company's international marketing efforts.

Of the Following,a Company Should Make Which Major Decision About