Changing promotions for each local market is known as ________.

Question

Quizplus · Accepted Answer

Communication adaptation involves changing promotions to suit the local market by adjusting the language, cultural references, and channels to align with consumer preferences and behavior in a particular country or region. A straight extension, on the other hand, involves using the same marketing mix across markets without modification. Advertising depth refers to increasing the frequency or intensity of promotions in a certain market, while product adaptation involves adjusting the product features or design to meet local needs. Standardized global marketing applies the same marketing mix worldwide.

Changing Promotions for Each Local Market Is Known as ________