A Chinese New Year television ad features a dragon in a holiday parade,adorned with red Coke cans.The spot concludes,"For many centuries,the color red has been the color for good luck and prosperity.Who are we to argue with ancient wisdom?" This is an example of ________.

Question

Quizplus · Accepted Answer

The ad is an example of communication adaptation because it uses cultural symbols and meanings (the color red and the dragon) to connect with the local audience, adapting the marketing message to fit cultural preferences and traditions.

A Chinese New Year Television Ad Features a Dragon in a Holiday