The global name for Microsoft's operating system,Vista,turns out to be a disparaging term for a frumpy old woman in Latvia.Microsoft must adjust the name.This is an example of the need for ________.
A) communication adaptation
B) standardized global marketing
C) straight product extension
D) product adaptation
E) communication extension

Question

Quizplus · Accepted Answer

Communication adaptation is needed to ensure that marketing messages are appropriate and effective in different cultural contexts, avoiding negative connotations.

The Global Name for Microsoft's Operating System,Vista,turns Out to Be