To maximize the toothpaste market in China,Crest needs to convince more of the Chinese population to brush their teeth.Which of the following would Crest be most likely to use to accomplish this?
A) product adaptation
B) straight product extension
C) communication adaptation
D) standardized global marketing
E) product invention

Question

Quizplus · Accepted Answer

Communication adaptation would be the most effective way for Crest to persuade more of the Chinese population to brush their teeth, as it would allow them to tailor their marketing message to the cultural and linguistic nuances of the Chinese market. Product adaptation and invention may also be necessary to create toothpastes that meet the specific needs and preferences of Chinese consumers, but these changes would likely be secondary to the need for effective communication strategies. Straight product extension and standardized global marketing are unlikely to be effective in a market as diverse as China.

To Maximize the Toothpaste Market in China,Crest Needs to Convince