To make Oreo cookies sell well in China,Kraft completely altered the popular all-American classic to a long,thin,four-layered,chocolate-covered wafer.This is an example of ________.
A) product invention
B) straight product extension
C) product adaptation
D) dual adaptation
E) communication adaptation

Question

Quizplus · Accepted Answer

The alteration of the Oreo cookie to a long, thin, four-layered, chocolate-covered wafer was a product adaptation, in which the product was changed to better suit the preferences and tastes of the Chinese market. This is different from a straight product extension, in which the same product is simply offered in a new market with no changes, and from product invention, in which an entirely new product is created. Dual adaptation and communication adaptation are not relevant to this scenario.

To Make Oreo Cookies Sell Well in China,Kraft Completely Altered