Vidal Sassoon shampoos contain different amounts of scent according to what country they are sold in.This is an example of ________.
A) straight product extension
B) product invention
C) product adaptation
D) communication adaptation
E) standardized global marketing

Question

Quizplus · Accepted Answer

The fact that Vidal Sassoon shampoos contain different amounts of scent based on the country they are sold in shows that the company has adapted their product to meet the preferences of different markets. This is an example of product adaptation.

Vidal Sassoon Shampoos Contain Different Amounts of Scent According to What