Think Ink is a growing company that sells a variety of inks for home and business printers. Management at Think Ink has decided to open a sales branch overseas to handle sales and distribution abroad. Think Ink is engaging in ________.
A) indirect exporting
B) direct exporting
C) licensing
D) joint ownership
E) management contracting

Question

Quizplus · Accepted Answer

Direct exporting refers to a company selling its products directly to customers in another country. Since Think Ink is setting up a sales branch to handle sales and distribution abroad, it is engaging in direct exporting. Indirect exporting would involve using intermediaries like agents or distributors to sell products in foreign markets. Licensing, joint ownership, and management contracting involve partnering with other companies or individuals to operate in foreign markets, which is not the case here.

Think Ink Is a Growing Company That Sells a Variety