Members of management at Growing Green, a company that markets organic and environmentally friendly gardening and landscaping supplies and equipment, are evaluating the benefits and disadvantages of indirect exporting, direct exporting, and licensing. In which stage of the international marketing process is Growing Green?
A) deciding on the global advertising strategy
B) deciding which markets to enter
C) deciding how to enter the market
D) deciding on the global marketing program
E) deciding on the global marketing organization

Question

Quizplus · Accepted Answer

Growing Green is in the stage of deciding how to enter the market, as they are considering the different methods of exporting and licensing. The other options presented in the question refer to later stages in the international marketing process, such as deciding on the global advertising strategy or marketing program, or the global marketing organization, which come after the decision of how to enter the market has been made.

Members of Management at Growing Green, a Company That Markets