Heineken beer is sold successfully in about the same form around the world.This is an example of which product strategy?
A) product adaptation
B) straight product extension
C) product invention
D) dual adaptation
E) communication adaptation

Question

Quizplus · Accepted Answer

Heineken's global success with almost the same form of their beer suggests that they have employed a straight product extension strategy. This means that they have kept their product the same across all markets, without any significant adaptations or changes based on cultural or regional differences.

Heineken Beer Is Sold Successfully in About the Same Form