Your company, Johnson Farm Products, has decided to expand its traditional business serving farm owners in order to include home gardeners in its customer base. This change is not met with enthusiasm by the sales personnel who have had good long-term relationships with area farmers. You know that the change will be difficult to implement if you cannot overcome the resistance of the sales personnel and obtain their cooperation.
-Who developed a three-step model for change that included unfreezing, movement, and refreezing?

Question

Quizplus · Accepted Answer

Kurt Lewin developed the three-step model for change that includes unfreezing, movement, and refreezing. This model emphasizes the need to first unfreeze the current state and create motivation for change, then move towards the desired state, and finally refreeze the new state to make it permanent. Understanding and applying this model can help overcome resistance to change and ensure successful implementation.

Your Company, Johnson Farm Products, Has Decided to Expand Its