Question 1

What role do you think the Warranty Act should play in new extended warranty scams.

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Question 2

Imagine purchasing a backpack with a "lifetime" warranty.What does a "lifetime" warranty imply? Is it deceptive in anyway?

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Question 3

What is wrong with Verizon's ad "Guaranteed to Never Go Up" as well as other listed advertising absurdities in the text?

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Question 4

In 2010,Pepsi announced a plan to promote healthy foods.What is the status of the program? Have they expanded the idea to other countries?

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Question 5

What role are the cigarette companies now playing in the ethical issues surrounding smokeless tobacco?

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Question 6

The textbook claims that warranties have become more important as e-commerce has become more popular.Why might this be true?

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Question 7

Charges have been leveled against liquor companies for targeting their ads toward children.One commercial series specifically cited is the Budweiser frog sequence.Evaluate the accuracy of these charges.

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Question 8

From a business person's perspective,evaluate L.L.Bean's warranty,"Our products are guaranteed to give 100 percent satisfaction in every way.Return anything purchased from us at any time if it proves otherwise.We will replace it,refund your purchase price or credit your credit card,as you wish.We do not want you to have anything
from L.L.Bean that is not completely satisfactory."

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Question 9

Some people say that even uninformative advertising is beneficial to consumers and the economy.Evaluate this
argument.

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Question 10

Is the advertising practice of product placement unethical?

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Question 11

Describe the different types of self-regulation in advertising.Which type do you think is most effective? Why?

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Quiz 13: Consun1er Stakeholders:information Issues and Responses