Which of the following is true regarding social media and other communication technologies in a social media environment?
A) Companies should limit their online presence to prevent online attacks and malicious campaigns.
B) Customers who feel they have been treated unfairly like these sites because they can use the public exposure as leverage.
C) Companies should respond to each and every rumour or negative information that appears in social media.
D) Customers that voice their negative opinions in a social media environment can easily be erased from the sites.

Question

Quizplus · Accepted Answer

Customers who feel they have been treated unfairly may turn to social media as a platform to voice their concerns or negative opinions about a company. The public exposure can provide them with leverage to compel the company to address their issues. However, companies should not limit their online presence or respond to each and every rumor or negative information that appears in social media. Erasing negative opinions from social media is not an ethical or effective strategy.

Which of the Following Is True Regarding Social Media and Other