Which of the following is a guideline for responding effectively to rumours and negative information in a social media environment?
A) Limit your online presence to prevent online attacks and malicious campaigns.
B) Use RSS feeds, automated reputation analysis, and other technologies to listen to what people are saying.
C) Respond to each and every rumour or negative information that appears in social media.
D) Wait till a negative situation occurs to engage with customers in a social media environment.

Question

Quizplus · Accepted Answer

Using technologies like RSS feeds and automated reputation analysis can help you monitor conversations and respond quickly and effectively to rumours and negative information. Option A is not recommended as avoiding social media presence altogether is not a solution. Option C is also not recommended as it can be time-consuming and may give undue attention to false information. Option D is not the best approach as it is better to be proactive and address concerns before they become a crisis.

Which of the Following Is a Guideline for Responding Effectively