Columbia Bank has targeted teenagers as a potential market. Which of the following is probably an inappropriate advertising campaign for Columbia to use?
A) Ads that promote low mortgage rates and home equity loans.
B) Ads that promote online banking services.
C) Ads that emphasize savings accounts that can be established with only a small initial deposit.
D) Ads that stress friendly employees who can teach customers how to manage their accounts and write checks.
Correct Answer:
Verified
Q10: A press release describing an employee's promotion
Q11: Marketing objectives for a bank should be
Q12: Sponsoring sports teams is one way a
Q13: A bank website that presents information by
Q14: Which of the following is one of
Q16: "Talking down" to a customer
A)is a perfect
Q17: If a problem arises with a customer,
Q18: It is acceptable to argue with a
Q19: Bank employees who are dressed too casually
A)should
Q20: A public relations campaign includes activities associated
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents