Marketing objectives for a bank should be measurable, flexible, and complement its financial objectives.

Question

Quizplus · Accepted Answer

Measurable objectives in marketing help banks track their performance and make necessary adjustments. Flexibility in the objectives allows banks to adapt to changing market conditions. The marketing objectives should also complement the financial objectives of the bank to ensure that overall business goals are aligned.

Marketing Objectives for a Bank Should Be Measurable, Flexible, and Complement